1. Human Resources Certifications (PHR, SPHR, SHRM)
2. Project Management Certifications (PMP)
3. Sales Certifications (Challenger Sales, Spin Selling, Sandler Training)
4. Help Desk/Desktop Analyst Certifications (A+, Network+)
5. Network Certifications (CCNA, CCNP, CCIE)
6. Salesforce
7. Hubspot’s Inbound Certification
“There are only a select few certifications that actually move the needle forward when assessing a candidate… The first is Hubspot’s Inbound Certification,” says Keith Johnstone, Marketing Manager at Peak Sales Recruiting. “It provides a framework and methodology for basic inbound marketing strategies and tactics like SEO, blogging, email marketing and social media.”
8. Google Certifications (Publisher, Analytics, AdWords, etc.)
“We look for candidates that have the Google Publisher University certificates. There is one for each of Google’s flagship supply-side products: DoubleClick Ad Exchange and DoubleClick for Publishers,” says Kean Graham, CEO of MonetizeMore. “It’s rare to see candidates that have these certificates but when we do see them, we snap them up. We have found these candidates tend to be at a consistently higher level than the others.”
