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The Icarus Deception

Referencing the previous post, I remembered the comparison between Lencioni's concept of "crazy" and the book The Icarus Deception by Seth Godin. Strongly recommend. - Dave

Whether we intend to or not, what we say and how we interact with anyone and everyone we meet, will somehow affect them. Godin says the only questions are: “How will they be different” and “How different will they be?” Every interaction gives us an opportunity to disappoint someone OR exceed their expectations. Of course, we all want to exceed the expectations of our clients/customers. “It’s easy to market and manipulate your way into the quick smile or the Broadway-theater obligatory standing ovation. What’s more difficult is to do the less-congratulated work of getting under someone’s skin, of changing the conversation, and of being missed when you’re gone.”

Godin says we need to dig deeper and invest in long-term connection, through our art. We must be genuine. We must get real with ourselves before we can expect anyone to really take us seriously. We must withdraw ourselves from the popularity contest and stand up for what we believe in. Create art and conversation that is meaningful. There will be naysayers and critics. Fear will pound at our doors. But Godin says, in this connection economy, in which we live, “it’s the person who doesn’t enter the arena who is punished…We’ve greatly exaggerated the risk of sinking, without celebrating the value of swimming.”
So, we must connect. There are endless opportunities for us to connect and influence.


  • Who do you want to connect with?
  • How can you make art and/or conversation that will connect with those people/groups?
  • What problems can you solve publicly?
  • What is your mission?
  • Who can you add to your tribe along the way, as you make progress on your mission?
  • How can you encourage others in their missions?
  • What forums or groups can you get involved in?
  • Who would benefit from you reassuring them?

Full summary